Globalization
The NFL: A Soft Power Stage for Spain and the United States
The NFL uses soft power to influence Spain and the United States through events such as the game at the Bernabéu between Miami Dolphins and Washington Commanders. The league seeks to expand internationally, including Madrid in its cultural and commercial influence strategy. The presence of the NFL in Spain generated economic and media impact, strengthening Madrid’s international projection as a sports city. Additionally, it reinforces the soft power of the United States, projecting its global sports culture.
December 10, 2025